General Manager - Marketing & Engagement
General Manager - Marketing & Engagement
Help shape the future of one of Australia's most trusted brands as RFDS Queensland prepares for its Centenary in 2028
Classifications
- Marketing / PR / Events
- Marketing Manager
- Contract or Temp
Key points
- Exciting Leadership opportunity
- Join our multi-award winning Fundraising & Engagement team in Queensland
- Great work-life balance with flexibility to work from home!
Description
The Royal Flying Doctor Service (Queensland Section) (RFDS) is one of Australia's most recognised and respected charities, delivering life-changing healthcare services to communities across Queensland.
We're seeking an experienced and strategic General Manager Marketing & Engagement to join us during an exciting period of growth, transformation and innovation. Offered on an initial 12-month contract, this role provides a unique opportunity to lead a newly structured Marketing & Engagement function during a significant period in RFDS Queensland's Towards 100 strategy.
An exciting time to join! Play a key role in shaping RFDS Queensland's journey, including preparations for our Centenary celebrations in 2028. This unique leadership opportunity will see you lead meaningful storytelling, inspire teams and contribute to the next chapter of an iconic organisation that changes lives every day.
The Role
As General Manager Marketing & Engagement, you will lead a multidisciplinary team of specialists and people leaders and provide organisation-wide leadership across brand, communications, media, content, events and community engagement. Leveraging audience insights and strategic storytelling, you will strengthen community connections, enhance brand impact and support the delivery of RFDS Queensland's strategic priorities.
Key responsibilities:
- Lead the strategic direction of RFDS Queensland's Marketing & Engagement function
- Provide leadership across brand and marketing, content and media, events and community engagement
- Strengthen the RFDS brand, reputation and community connection through integrated audience-led strategies
- Oversee storytelling, key messages, communications and campaign activity that support organisational priorities
- Lead media and reputation management, including strategic communications and issues management
- Develop and coach high-performing teams, fostering innovation, accountability and collaboration
- Use audience insights, research and performance data to inform decision-making and continuous improvement
- Partner with leaders across the organisation to ensure aligned planning and delivery of strategic priorities
You are an accomplished marketing and engagement leader with a proven ability to develop and execute strategic initiatives that deliver measurable outcomes. You thrive in purpose-driven environments and are passionate about building meaningful connections with stakeholders, supporters and communities.
You will bring:
- Bachelor of Marketing, Communication, Journalism or equivalent experience
- Significant senior leadership experience in marketing, communications, engagement, brand or a related field
- Demonstrated success leading multidisciplinary teams and developing high-performance cultures
- Strong strategic thinking, stakeholder management and influencing skills
- Experience managing brand, media, communications and reputation initiatives
- A collaborative leadership style with the ability to build effective relationships across diverse stakeholder groups
- Demonstrated experience building and protecting organisational reputation, including navigating complex or high-profile communications issues
- Strong commercial acumen and the ability to use data and insights to drive decision-making.
At the RFDS (Queensland Section), you’ll be driven by purpose not tasks; it's about being part of an organisation where, whatever your role, you make a difference each day to people’s lives. We offer flexibility so you can look after your well-being and commitments, getting the very best from life professionally and personally.
By joining the RFDS (Queensland Section), you will also have access to the following:
- A highly competitive salary + super
- Access up to $18,550 tax-free benefits – increasing your take home pay!
- Work with people who are passionate about our purpose and proud of their contribution
- Access to our Employee Assistance Program including counselling, nutrition sessions, financial sessions, and legal advice
- Private health insurance discounts
- Full uniform allocation
- Access to our Fitness Passport (for staff and family members)!
- RemServ Rewards, where members receive cashback benefits on purchases from hundreds of leading Australian retailers, including groceries, fashion, technology and travel.
This role will close 11 September 2026 but don’t delay – shortlisting will begin immediately!
For further information regarding this role please contact RFDS Talent Acquisition on 07 3852 7553 or recruitment@rfdsqld.com.au
Please note: Successful candidates will be subject to a police check and may be required to undergo a medical assessment and pre-employment drug and alcohol testing. You must possess a valid, unrestricted Australian Driver's Licence.
The RFDS acknowledges the Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the Traditional Custodians of the land. The RFDS is committed to eliminating all forms of discrimination in the provision of healthcare. We embrace diversity and welcome all people irrespective of faith, ethnicity, sexual orientation or gender identity.
The RFDS is committed to the protection of human and legal rights, including the rights of children, young people and adults to be safe, heard and cared for. In upholding the Universal Principle, RFDS is committed to creating an organisational environment that ensures Aboriginal and Torres Strait Islander children and their families feel welcome, safe, valued, included and respected.
