Fundraising CRM Product Owner

Are you a relationship builder who thrives on collaboration? Be the vital link aligning CRM, fundraising, tech, and partners to drive real impact.

Classifications

• Volunteer / Charity / Community
• Fundraising
• Permanent / Full Time

Key points

• Join our multi-award-winning Fundraising & Philanthropy team!
• Flexible working arrangements available and FREE parking when at the office
• Competitive salary + super + tax free benefits up to $18, 550

Description

The Royal Flying Doctor Service (Queensland Section) (RFDS) is transitioning to Salesforce, and we’re seeking a Fundraising CRM Product Owner to lead the platform’s roadmap, implementation, and ongoing improvement.
  
As the CRM Product Owner for the Fundraising & Philanthropy team, you’ll be the key relationship link between fundraising, digital and technology teams, and external vendors - leading the CRM’s development and guiding the team through change to enable smarter fundraising, seamless supporter journeys, and data-driven decisions.
  
Your strong communication and change management skills will be essential as you take the team on this journey, fostering collaboration and ensuring smooth adoption throughout the Integrated CRM Project - from requirements gathering and backlog management to user acceptance testing and rollout.
  
Key Responsibilities

• Define and manage the CRM roadmap to align with fundraising strategy and supporter experience goals
• Collaborate with stakeholders to translate business needs into scalable Salesforce solutions
• Lead agile ceremonies, manage backlogs, and ensure timely and effective feature delivery
• Drive CRM adoption, training, and change management across Fundraising & Philanthropy teams
• Maintain data integrity, oversee integrations, and ensure compliance with privacy regulations
• Serve as the key liaison between internal stakeholders and external CRM vendors and partners
• Continuously monitor CRM performance and identify opportunities for improvement, automation, and innovation
• Ensure CRM features and workflows support best-in-class donor engagement and fundraising outcomes

What You’ll Bring

• Proven track record in leading or supporting CRM migrations or implementations, including requirements gathering, backlog management, feature prioritisation, and change management.
• Excellent communication skills to bridge business and technical teams, driving a user-centric design and continuous platform improvement.
• 5–7 years’ experience as a Salesforce Product Owner or similar, with hands-on expertise in Salesforce Sales Cloud, Marketing Cloud, or Nonprofit Cloud.
• Strong understanding of fundraising, donor management, digital engagement, and the ability to align CRM capabilities with evolving business needs.
• Systems-thinking mindset with knowledge of data privacy/compliance and a willingness to explore AI and emerging technologies to enhance fundraising and supporter engagement.

Why work for us?

At the RFDS, you’ll be driven by purpose not tasks; it's about being part of an organisation where, whatever your role, you make a difference each day to people’s lives. We offer flexibility so you can look after your well-being and commitments, getting the very best from life professionally and personally.
The RFDS is a leader in delivering aeromedical and primary healthcare to remote, rural, and regional communities. As the RFDS soars towards its 100th year of providing the finest care, in the furthest corner, we have several innovative initiatives on the horizon. With projects in the pipeline, it’s an exciting time to join the RFDS with many new prospects around the corner!

We value our people, and we are passionate about making a difference for people who live, work and travel in remote, rural, and regional Australia. By joining the RFDS, you will have access to the following:

• Be a part of an award-winning Fundraising & Philanthropy team, driven by best-practice fundraising and dedicated to a culture focused on donor centricity and care
• Work-life balance with work from home options and FREE parking when at the office
• Access to a generous salary & not-for-profit tax-free benefit up to $18,550
• Access to our Employee Assistance Program including counselling, nutrition sessions, financial sessions, and legal advice
• Receive Private Health insurance discounts
• Access to our newly launched Fitness Passport (for staff and family members) that provides discounted gym and health centre access

Interested? 
For further information regarding this role please contact Deb Frankel, RFDS Talent Acquisition Advisor on 07 3852 7553 or recruitment@rfdsqld.com.au    

Applications will close by Monday 21 July 2025  - however shortlisting will begin immediately – so don’t delay!

Successful candidates will be subject to a police check and may be required to undergo a medical assessment and pre-employment drug and alcohol testing. You must possess a valid, unrestricted Australian Driver's Licence.
  
The RFDS acknowledges the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of the nation and the Traditional Custodians of the land. The RFDS is committed to eliminating all forms of discrimination in the provision of healthcare. We embrace diversity and welcome all people irrespective of faith, ethnicity, sexual orientation or gender identity.