Our capital city was transformed into a kaleidoscope of lights, colour and creativity for 23 days between the 24th of May and the 15th of June this year, as the 11th annual Vivid Sydney festival took over Sydney and surrounds.
As the largest festival of light, music and ideas in the Southern Hemisphere, the Royal Flying Doctor Service (Southern Eastern Section) was honoured to be selected as the charity partner for the incredible creative showcase, which attracts around 2 million visitors over the course of the festival’s duration.
The light show at Customs House on Sydney’s foreshore served as a stunning backdrop to the Flying Doctor booth, where volunteers were on hand to answer questions from the public about the work of the Flying Doctor. They also expertly managed the sale of Flying Doctor merchandise on offer at the stall, which included tea towels and teddy bears bearing the Flying Doctor insignia.
The Flying Doctor teddy bears in particular were a huge hit, with many young supporters of the Flying Doctor taking a liking to the toys! All proceeds from the booth went to the Royal Flying Doctor Service South Eastern Section, and many conversations were had between volunteers and people keen to understand the Service.
To celebrate the partnership, the Royal Flying Doctor Service also ran a lucky draw competition, with the winner Sally securing a trip for two on the Indian Pacific’s Great Southern Rail Experience.
The Flying Doctor was honoured to play such an integral part of the festival, which according to Vivid Sydney Executive Producer Sandra Chipchase was absolutely unmissable.
“It doesn’t matter your age or interests, whether it is your first time to Sydney or if you are a local—Vivid Sydney has universal appeal,” she said.
CEO Greg Sam said that the opportunity to be showcased at Vivid was a tribute to our staff and communities in the regions.
“This demonstrates that regional NSW matters and that our country communities are valued and supported,” he said.