Senior Digital Marketing Coordinator

The Royal Flying Doctor Service of Australia (RFDS) is one of the largest and most comprehensive aeromedical organisations in the world. Using the latest in aviation, medical and communications technology, we deliver extensive health care and 24-hour emergency service to those who live in and travel through remote, rural and regional Australia.


Key selling Points
Work for an iconic brand
Make a difference working for one of Australia’s most reputable charity’s
Generous salary packaging available

Job Summary
The Senior Digital Marketing Coordinator supports the donation, ECommerce and ticketing revenue generation through innovative digital campaigns for our Fundraising, Tourism and Ecommerce business areas. The role supports the development of campaign strategies and is responsible for campaign implementation and management (in some instances in conjunction with renowned digital agencies) across social and affiliate channels, eDMs, our websites and the Ecommerce merchandise shop. The role is embedded within our new Digital Team and reports directly to our Head of Digital.

Job details
In this role you will responsible for:
Developing and implementing revenue generating digital campaigns via multiple digital advertising platforms (Google Search, Facebook & Instagram, email marketing tools and more).
Delivering on revenue targets for digital fundraising, visitor attractions ticket sales and the merchandise Ecommerce store.
Sourcing and creating of ads and landing pages content to drive visitors to and through the donation and sale funnel by engaging and collaborating with the Fundraising, Tourism and Communications team.
Populate our owned web sites as well as external digital advertising platforms (Google Ads, Facebook & Instagram, email marketing tools and more) with relevant ads and content to maximise conversion
Analyse campaign data and develop dashboards and reports (regular and ad-hoc) that provide meaningful insights and drive campaign optimisation to achieve conversion.


Your skills and experience

Tertiary degree in digital fundraising/ marketing/ digital communication or similar
Demonstrated experience with digital fundraising campaigns
Demonstrated experience with revenue driving BtoC advertising and/or Ecommerce campaigns
Demonstrated experience with digital advertising suites (Google Ads, Facebook & Instagram business manager and more) including the set up of ads and audiences.
Strong analytical skills and experience with Google Analytics
Strong understanding of conversion driving ads, as well as experience with web and mobile UX and content
Intermediate experience with image editing tools and ideally with the production and post-production of product photography as well as with basic video editing.


Enquiries: Please email your enquiries to Christine Kurpitz, Head of Digital, at christine.kurpitz@rfdsse.org.au

Applications: Are to include a cover letter and resume and should be emailed to careers@rfdsse.org.au.

Applications close: 6th November 2019

Please note only applications with the right to work in Australia will be considered.

Any published closing dates are estimated, the RFDS SE Section aims to fill vacancies as quickly as possible. This means we will close the advert as soon as we have found the right candidate, and this may be before the published closing date. We advise interested applicants to apply as early as possible.


The RFDS is an Equal opportunity Employer