Australia's Most Reputable Charity 2022

Trust is everything for ‘Australia’s Most Reputable Charity’

Date published

15 Feb 2023

Australia’s Most Reputable Charity. Eleven Times.

The RFDS was recently recognised as Australia’s Most Reputable Charity in the Australian Charity Reputation (RepTrak®) Index, for the 11th time in 12 years.

Conducted annually, RepTrak’s independent survey analyses Australia’s top 40 national charities.

The survey result is testament to the efforts of the Flying Doctor's workforce and the strong partnerships and relationships across the country with a dedicated community of volunteers, donors, partners and supporters.

Most Reputable Charity 11 times

“Everyone, no matter where they live, work or play, deserves access to quality health care and emergency, life-saving treatment – to achieve all this, trust and reputation is everything,” said RFDS Central Operations Chief Executive, Tony Vaughan ASM.

“Every day, we ask patients to put their trust in us, while calling on the community to support us through donations and volunteering. Without this backing, none of the Flying Doctor’s work would be possible.

“To all friends of the Flying Doctor, thank you for standing by us. We never take for granted the trust that enables us to deliver the finest care to the furthest corner.”

What is the Australian Charity Reputation (RepTrak®) Index?

For years, RepTrak (formerly known as the Reputation Institute) has published the Australian Charity Reputation Index, which ranks Australia’s 40 largest charities using a scoring system measuring areas such as trust, admiration, respect and overall esteem.

Measuring the perceptions of the community, the RepTrak index is focuses of seven drivers of reputation: Citizenship, Services, Innovation, Conduct, Leadership, Workplace and Cost Management.

This year, RFDS scored a total of 97.5 points (out of 100), followed by Guide Dogs (94.4), Leukaemia Foundation (93.1), Fred Hollows Foundation (92.8) and St John Ambulance (92.6) rounding out the top five.