Australia's Royal Flying Doctor service has again confirmed its place as the country's most reputable charity, ranking first in the 2015 Charity Reputation Index for the 5th year running.
The Charity Reputation Index is produced each year by research consultants AMR and collates insight directly from some 4400 consumers about Australia's national charities. In addition to collating overall reputation scores, the Charity Reputation Index also measures how Australians feel about each of the 40 charities according to seven parameters; Services, Innovation, Workplace, Citizenship, Governance, Leadership and Cost Management.
AMR's Managing Director Oliver Freedman said: "The results continue to show the immense trust Australians have for the charity sector as a whole across a breadth of causes.The RFDS has now ranked first for the 5th year running. The consistent level of trust, admiration and respect highlights the emotional connection felt by Australians. Their reputation continues to be built on a broad foundation with the Royal Flying Doctor Service ranking first on six of the seven underlying reputation dimensions," said Freedman.
Chief executive of the RFDS, Martin Laverty responded to the good news saying it was an acknowledgement of the service the Flying Doctor provides to Australians living in rural and remote areas.
"What a terrific acknowledgement for our front line health and aviation staff. But the Flying Doctor is only as good as the clinical care given to the next patient seen by any of our health, dental, or mental health professionals," Mr Laverty, said.
"Despite Australia being the country of universal access to health care, people who live in the country die on average two-and-a-half years earlier than people in the city. People in country areas see doctors at half the rate of those people in the city, they see medical specialists at a third of the rate and they see mental health professionals at a fifth of the rate."
"The problem we are trying to solve is crystal clear. People who support the Royal Flying Doctor Service are helping us in our work to achieve access to universal health care for all Australians."