Retention and Development Manager

Date published

03 May 2019

Applications close

02 Jun 2019



The Royal Flying Doctor Service South Eastern Section is a leading provider of health services across south eastern Australia providing primary
health care, health education, emergency evacuation and retrieval services to remote, rural and regional communities.
The Royal Flying Doctor Service (RFDS) is one of the largest and most comprehensive aeromedical organisations in the world, providing extensive
primary health care and 24 hour emergency service to people over an area of 7.6 million square kilometres. Delivered by a dedicated team of
professionals, using the latest in aviation, medical and communications technology, and supported by a vast number of volunteers and supporters,
the RFDS is vital for those that live, work and travel in rural and remote Australia.

Benefits & Culture

  • Voted number 1 in Australia’s Charity Reputation Index for the last 8 years
  • Located in Sydney CBD, close to public transport
  • Salary packaging available
  • Work with a dynamic and innovative fundraising team

The Role

You will lead the development and implementation of retention and development strategies to achieve the Royal Flying Doctor Service’s aim of
becoming best in class in securing and retaining individual donors and, through exceptional communications and supporter care, engaging them
more deeply in the organisation’s work in order to maximise loyalty and life time value. Leading a team of 6 fundraising professionals, you will meet
ambitious donor retention and income growth targets through:

      • significantly enhancing existing supporter relations processes
      • designing and implementing new methods and programs to engage supporters
      • significantly improving supporter retention across regular giving, bequests and middle donors
      • actively promoting upgrades and reactivation strategies
      • working across digital, print, telephone, SMS and social channels
      • managing the integration of fundraising across departments to ensure a full ‘program approach’ to increase the effectiveness of fundraising
        strategy ambitions

      Skills Required

      With experience in supporter retention, loyalty programs and/or customer relationship marketing (CRM) strategies to drive increased engagement,
      preferably in a fundraising environment, and a deep understanding of fundraising streams particularly across direct mail, bequests, supporter care
      and community fundraising, you will be able to demonstrate your abilities in:

      • leading, motivating and managing a team to deliver goals
      • successfully developing and implementing a multichannel supporter retention and development strategy
      • knowledge of supporter insight techniques such as surveys, data analysis and focus groups
      • successfully managing multiple projects, project teams and suppliers to achieve KPIs
      • identifying key growth opportunities as part of a team of senior fundraising managers
      • managing a substantial budget and meeting financial and operational targets

      To apply: forward your resume, a cover letter outlining how you meet the qualification/skills requirements and copies of your qualifications to

      For more information about the role, email Amber Maxwell on

      RFDSSE is an equal opportunity employer

      Any published closing dates are estimated, the RFDS SE aim to fill vacancies as quickly as possible. This means that we will close adverts as soon as we have found the right candidate and this may be before the published closing date. We would therefore advise interested applicants to submit an application as early as possible.