Content Specialist

Date published

02 Aug 2022


Brisbane Base

Job ID


Content Specialist

The Content Specialist will deliver the RFDS (Queensland Section) content plan, focusing on growth and engagement on a wide range of platforms!


  • Marketing / PR / Events
  • Marketing Communications
  • Permanent / Full Time

Key points

  • Generous Salary + Super + Access to not-for-profit tax-free benefits
  • Opportunity to be a part of the iconic RFDS team!
  • Permanent Full time position with hybrid working option


The Royal Flying Doctor Service (Queensland Section) (RFDS) are leaders in providing access to aeromedical and primary health care services to people in remote, rural, and regional locations.  In our journey towards our 100th year of providing services, we have planned for growth and sustainability while being firmly focused on improving the health of people in Queensland.
In our journey forward we have developed new and exciting partnerships in Corporate Affairs and Marketing aimed at growing engagement from colleagues, partners, and the community. With a fresh vision and strategy, a newly formed Marketing Team is looking for a creative advisor to be the champion of our content. The role of Content Specialist is focused on content that grows and engages people through a wide range of digital and traditional platforms focusing on internal and external audiences.
The Content Specialist is a Permanent Full-time position based in Brisbane. There is the possibility of working from anywhere in Queensland, ideally at one of our bases.
The Content Specialist will:

  • Be the audience advocate, know what they want and how to engage with them to achieve the organisation’s objectives
  • Develop and co-ordinate content for RFDS media channels in line with the key messaging strategy
  • Actively seek opportunities to add value to existing media and content strategies
  • Collaborate with leaders to brainstorm and execute on strategies, campaigns, and events
  • Collaborate with the Senior Content Advisor to create engaging content for a range of publications and purposes, including internal communications, annual report, brochures, e-newsletters and materials for specific campaigns.
  • Assist the Commercial and Corporate Affairs team with other projects when required
Who we are looking for?

To be successful in this role you will possess the following:
  • Bachelor's degree in Media, Marketing, Journalism, Communication, or a closely related field
  • Strong communication and stakeholder and customer engagement skills
  • Extensive experience in content writing
  • Demonstrated experience in social media and web content creation, video editing, media, and crisis management, and the coordination of external providers
  • Demonstrated experience in successful collaborations on projects with multiple stakeholders
  • Previous experience in a not-for-profit/human services environment (Desirable)
  • Experience in content management systems e.g., SharePoint, CRM database, and campaign monitoring software utilisation (Desirable)
About our offering

We value our people, and we are passionate about making a difference for people who live, work and travel in remote, rural, and regional Australia. By joining the RFDS (Queensland Section), you will have access to the following:
  • Work with a supportive team of people who are passionate about our purpose and proud of their contribution
  • Generous base salary + superannuation
  • Access to generous not-for-profit tax-free benefits of up to $18,550
  • Orientation program including an onsite aeromedical base tour
  • Additional company superannuation contribution program
  • Access to our Employee Assistance Program including counselling, nutrition sessions, financial sessions, and legal advice
  • Private health insurance discounts
  • Novated leasing available
  • Access to a full allocation of a newly launched uniform range at no cost
  • Opportunity to be a part of the iconic Royal Flying Doctor Service team

This role will close on the 16th of August 2022 however; shortlisting will commence before the end date so don’t delay in applying!

For further information regarding this role please contact RFDS Talent Acquisition Team, at or Lachlan Otto on 0408 520 532.

RFDS (Queensland Section) works with vulnerable patients in remote parts of Queensland and provides an essential service to many regional and remote communities. To ensure the health and safety of our staff, our patients, and these communities, as well as to manage the risks involved in service delivery and COVID-19 transmission in these communities and our workplaces, our staff are required to be vaccinated against COVID-19. If you are the successful candidate the requirement to be vaccinated against COVID-19, including maintaining any recommended booster requirements, will be a term of your employment, as will the requirement to provide proof of vaccination.

Successful candidates will be subject to a Police Check and candidates are required to hold a current, unrestricted Australian Driver's Licence. There may be a requirement to undertake intrastate travel with overnight stays.

The Royal Flying Doctor Service (RFDS) (Queensland) is passionate about fostering equality within the workplace. We encourage applications from Aboriginal, Torres Strait Islander, and people of culturally diverse backgrounds.