Senior Digital Marketing Advisor

Date published

31 Mar 2021

Location

Sydney

Job ID

274513

Senior Digital Marketing Advisor

Create strategies and tactics for digital marketing, social media and database growth as well as support PR activities

Classifications

  • Marketing / PR / Events
  • E-Marketing
  • Contract or Temp

Key points

  • Generous salary packaging available
  • Support something exciting coming to National TV
  • Contract until June 2022

Description

Senior Digital Marketing Coordinator

The Royal Flying Doctor Service of Australia (RFDS) is one of the largest and most comprehensive aeromedical organisations in the world. Using the latest in aviation, medical and communications technology, we deliver extensive health care and 24-hour emergency service to those who live in and travel through remote, rural and regional Australia.
 
Key selling Points
  • Contract role to support something exciting coming to National TV
  • Work in an agile, experienced digital team across eCommerce, Tourism and Fundraising
  • Make a difference working for one of Australia’s most reputable charity’s
  • Generous salary packaging available
Job Summary
The Senior Digital Marketing Coordinator supports the donation, eCommerce and ticketing revenue generation through innovative digital campaigns for our Fundraising, Tourism and Ecommerce business areas.  The role supports the development of campaign strategies and is responsible for campaign implementation and management (in some instances in conjunction with renowned digital agencies) across social and affiliate channels, eDMs, our websites and the Ecommerce merchandise shop. The role is embedded within our dynamic Digital Team and reports directly to our Head of Digital.
 
Job details
In this role you will responsible for:
  • Create strategies and tactics for digital marketing, social media and database growth as well as support PR activities to leverage something exciting coming to National TV.
  • Implement revenue generating digital campaigns via multiple digital advertising platforms (Facebook & Instagram Business Manager, Google Ad Manager, email marketing tools and more) for our fundraising, visitor attractions and our online merchandise shop.
  • Create commercially engaging ads and landing pages’ content to drive people through the donation/ sales funnel
  • Analyse campaign data and develop dashboards and reports (regular and ad-hoc) that provide meaningful insights and drive campaign optimisation to achieve conversion. 
 
Your skills and experience
  • Tertiary degree in digital marketing, digital communication or similar
  • Outstanding experience with digital advertising suites (Facebook & Instagram Business Manager, Google Ad Manager and more) including the set-up of ads, targets and audiences and comments monitoring.
  • Demonstrated experience with creating commercial ads, eDMs and excellent content writing skills
  • Demonstrated experience with revenue driving BtoC advertising and Ecommerce campaigns
  • Advanced analytical skills and experience with tracking and Google Analytics
  • Intermediate experience with image editing tools as well as with basic video editing.
 
Enquiries: Please email your enquiries to Christine Kurpitz, Head of Digital, at christine.kurpitz@rfdsse.org.au

Applications: Are to include a cover letter and resume 


Please note only applications with the right to work in Australia will be considered.
Any published closing dates are estimated, the RFDS SE Section aims to fill vacancies as quickly as possible.  This means we will close the advert as soon as we have found the right candidate, and this may be before the published closing date. We advise interested applicants to apply as early as possible.
The RFDS is an Equal opportunity Employer